Online Grocery Shopping
Role
Product Designer (UX/UI Desktop)
Project goal
👉 To help Evergreen expand its market reach by creating an e-commerce platform. Evergreen is a well-established food manufacturer with a rich product catalog that includes various gourmet food items, from artisanal cheeses to exotic spices, but its online presence was limited.
Skills and deliverables
Solution
👉 Creating a user-friendly e-commerce platform. The website features a secure checkout process, a simple navigation structure, and a responsive design for mobile users.
👉 Competitive analysis and pricing strategy. As the e-commerce food market is highly competitive, I conducted an in-depth competitive analysis. The findings helped the company to position its products effectively and set competitive pricing while maintaining profitability.
👉 Digital Marketing Campaign: Evergreen launched a comprehensive digital marketing campaign that included social media advertising, email marketing, and search engine optimization. The company leveraged engaging content such as food recipes, cooking tips, and customer reviews to build a loyal customer base.
