E-commerce cosmetics
Role
Product Designer (UX/UI Desktop)
Project goal
👉 To redesign BeautyBar, an e-commerce platform specializing in beauty and skincare products. Despite offering a wide range of high-quality products, BeautyBar faced challenges in user engagement, conversion rates, and overall sales performance.
Home page
Skills and deliverables
User Experience Design
Figma
Ecommerce Website
Retail & Consumer Goods
Web Design
Solution
👉 I redesigned and optimized BeautyBar's e-commerce platform to create a more intuitive user experience, better engagement with promotional offers, enhanced product discovery, and a smoother checkout process. These improvements led to increased sales, a higher conversion rate, and stronger customer loyalty.
Category page
Product page
Shopping cart